A flowing language.
London, Amsterdam, Helsinki, Paris Europe’s largest Growth Academy reached out to create a new shape language for their identity.
Client
Growth Tribe
2020
Briefing
Create a style we can use to visualise the things we do on a daily basis.
Questions?
Defining shapes.
Finding a consistent style while choosing not to limit swatches meant creating a distinct for, for our shapes. Using rapid experimenting we decided on a flowing style.
Experimental phase
Initial sketch
Adding color to the mix.
The next step the effect of color to our ideas.
Finalising.
A final component using what we learned throughout the process.
