A flowing language. 

London, Amsterdam, Helsinki, Paris Europe’s largest Growth Academy reached out to create a new shape language for their identity. 


Growth Tribe


Create a style we can use to visualise the things we do on a daily basis.

Defining shapes.

Finding a consistent style while choosing not to limit swatches meant creating a distinct for, for our shapes. Using rapid experimenting we decided on a flowing style.

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Illustrator Amsterdam San Fransisco
Illustrator Amsterdam San Fransisco
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Experimental phase

Initial sketch

Adding color to the mix.

The next step the effect of color to our ideas.


A final component using what we learned throughout the process.

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