GT design

Deep diving colorful waters


London, Amsterdam, Helsinki, Paris Europe’s largest Growth Academy uses flowing shapes to be able to use the entire spectrum.

Client

Growth Tribe
2020

Briefing

Create a style we can use to visualise the things we do on a daily basis.

Defining shapes 


Finding a consistent style while choosing not to limit swatches means a distinct way creating our shapes. We explored various shapes and forms before landing on these flowing shapes

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Illustrator Amsterdam San Fransisco
Illustrator Amsterdam San Fransisco
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Flowing lines


Sketch of the general outline

Basic tritone


Getting a feel for the hierarchy

Balancing color


A final look when adding a set of colors

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